Headwear
Services
At “The Hatterist” we love all things hats, and are passionate about headwear in all its forms, from the everyday to the bespoke.
We pride ourselves on listening to you and understanding your needs before implementing an action plan. We are here to help with any and all areas of your business; from brand specific design, product development, logo design and development, production, product launch, brand management, sales including independent stores, chains and eCommerce, photoshoots, product launch events and marketing. With over 2 decades experience with the biggest names in the industry, (Kangol, Stetson, Lock and Co) let us put our knowledge to work for you.
Design Services
The world is full of generic hats, the mission at The Hatterist is to create hats worth wearing. We do this by immersing ourselves in your brand, learning its personality, its ethos and fall in love with it, quirks and all, to design the perfect hat for you. This starts with research, talking to your team, talking to your customers, getting to the heart of what’s important and how the right headwear styles can increase your consumer base.
Stages
Research
Range Plan
Tech Packs
Knitted Fabric Design
Fabric and Trim Sourcing
Prototype Development
Perfect Fit Adjustments
Colourways
PP Sample Sign Off
Sales Samples
Production
Timeline Management
Sales Services
As the retail world continues to change at breakneck speed, with change often happening on a daily basis, awareness of the industry is paramount. The Hatterist knows the headwear industry inside and out. Our understanding of the market, as an insider, makes us well placed to help create growth strategies at each stage of your business:
Have you recently launched and need advice and support on how to grow your business online or within bricks and mortar?
Do you have a successful lifestyle brand and want to include headwear to your offering?
Have you been trading for some time and are looking to grow internationally?
Here at The Hatterist we want to help grow your business. With decades of collective knowledge, we evaluate your needs to set your business in the right direction. From brand development, sales, marketing and social media growth strategies.
Hatterist will guide your business planning to ensure strategic and sustainable growth; whether that is within brick and mortar retail, online or wholesale markets.
Wholesale channels: B2B
Direct to consumer: B2C
Global sales connections
Online strategies; Amazon, Zalando + others.
Website strategy
Social media; Instagram
Market analysis
Every product needs to solve a problem. What problem will you solve…?
Who is your customer?
How do they shop?
How do they digitally engage?
These are the most important questions in retail today and ones which can make or break a business. Once you have defined your customer, its time to create a balanced and commercial offering. One that predicts their needs and requirements, which is no easy task. Gone are the days when it was purely a case of "gut feeling". Whilst still relevant, retail today is about knowing your customer inside out, and engaging with them to make them part of the dialogue.
Here at Hatterist we will work with you to discover your target customer and their buying and digital habits.
Customer values
Product offering
Product segmentation
Pricing
Brand building and Marketing
The most important lesson we have learnt from the global pandemic is that retail will never be the same again. The digital marketplace will be the new arena and we can help you evolve and survive in this new exciting world.
Here at The Hatterist our mission is to make a hat lover out of everyone, and it is this way of thinking that inspires us, we continue to find new ways to bridge the hat world with other creative industries, such as art. With past collaborations including Somerset House Return of the Rudeboy exhibition. We specialize in brand development and are committed to producing original content, which strengthens brand awareness and engagement. Our passion leads us to create memorable, interactive and authentic experiences that delivers value to your customers, which in return builds trust and continued commitment.
Consultancy
Brand Strategy
Digital PR Strategy
Influencer Marketing
Content Production
Community Engagement