HatsOnly
Hatsonly is more than just a party, it’s a movement that has grown to become a powerful marketing tool that helps small and large-scale brands communicate the message that is needed. Whether the reason for the activation is building brand image, a new product launch, repositioning a brand, or telling a story for the first time, I work closely with each brand to ensure that this short-term strategic action has a long-term brand value.
I started HatsOnly in 2013 as I was frustrated in not being able to properly express my uniqueness, in regards to London venue and club dress code restrictions.
It was here that the idea for an inclusive, fun hat themed experience came into fruition.
At its core, the HatsOnly experience re-present hats in a relevant and engaging way through multi-sensory hat themed installations, a hat bar, branded content studio, a live performance, product showcase and workshops.
One of my favourite things about Hatsonly is that I’ve managed to create a safe space where everyone feels welcome and celebrated and this is reflected in the different styles, texture and shapes of hats you see at each event. Every hat is unique and has its own story. My guests are encouraged to wear whatever hat makes them feel most comfortable and the result of this is pretty incredible. At my most recent event I spotted a sushi inspired headpiece, a colourful top hat, a 4ft wide brim and many custom made pieces specifically made for the event. In a world where we are communicating more but interacting less, I’m glad Hatsonly a space where people get to be apart of something that is disruptive, empowering and meaningful where face to face connections aren’t forced and awkward but authentic and healthy.
The success of Hatsonly has seen me work with renowned British Royal Warrant holders Lock Hatters, LA based celebrity hat designer Nick Fouquet, hat enthusiast and global icon Erykah Badu and host a US hat tour with American hat chain Goorinbros. I never thought my love for hats - a passion passed down from my late grandfather - would afford me the opportunity to produce and host Hatsonly in London, Paris, New York and Los Angeles. It’s been a fun journey and I’m just getting started, with dates already set next year for Japan and South Africa.
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